What’s in The Shaker today:

• 👀 Realtor's Viral Staging Dilemma

• 💎 Florida's $295M Gem: Priciest US Home?

• 💰 NYC's $15K Broker Fee Shocker

• 💡 Pacaso's Napa Novelty: Leases Over Ownership

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Realtor's Viral Staging Dilemma

An Atlanta realtor's query on how to creatively stage an inaccessible landing in a home sparked a viral sensation, drawing over 200 million views and a plethora of both practical and humorous suggestions.

• Realtor Alan Corey shared a photo of the peculiar space, asking for staging ideas, which led to a flood of responses ranging from functional to outright comedic.

• Suggestions included turning the space into a kids' hangout, adding statement art pieces, or, according to jesters, setting up a temporary Spirit Halloween store.

• The viral thread attracted attention from brands and individuals alike, proposing everything from a mini Chili's to a revival of Blockbuster, showcasing the internet's creative and whimsical side.

Florida's $295M Gem: Priciest US Home?

A sprawling waterfront compound in Naples, Florida, has hit the market for a jaw-dropping $295 million, potentially setting a new record for the priciest residential sale in the United States.

• Billionaire's Playground: The estate is located in the upscale Port Royal neighborhood, offering a tropical retreat at the tip of a peninsula with a rich history and a whopping 1,650 feet of waterfront.

• Family Legacy: Originally purchased in 1985 by financier John Donahue for $1 million, the property has been transformed from a modest fishing cottage into a 60-acre haven, with the crown jewel being the 9-acre portion now for sale.

• Grand Estates: The compound features three grand residences, including an 11,500-square-foot main house with six bedrooms, and boasts amenities like a private yacht basin with a T-shaped dock, making it a unique and luxurious offering in today's real estate market.

NYC's $15K Broker Fee Shocker

In NYC, a $1,100 rent-stabilized apartment comes with a staggering $15,000 broker's fee, sparking outrage and highlighting the city's affordability crisis.

• A Queens broker listed a rent-stabilized unit well below market rate, but with a $15,000 catch, making the dream of affordable living a costly affair.

• Amidst a backdrop of rising rents and scarce affordable housing, this exorbitant fee showcases the harsh realities of NYC's real estate market.

• The incident has ignited discussions on broker fees, with calls for clearer regulations and caps to prevent exploitation and ensure fair access to housing.

Pacaso's Napa Novelty: Leases Over Ownership

In Napa Valley, the fractional ownership real estate company Pacaso is adopting a new approach by offering fractional one-year leases for iconic properties, sparking both interest and suspicion among residents.

• For $84,000, individuals can buy usage of the former bed-and-breakfast, the Ink House, for 1/8 of a year, equating to about 45 days, or roughly $1,867 per night.

• This marks Pacaso's first foray into lease listings, in partnership with Jean-Charles Boisset, diverging from its typical model of co-ownership and stirring local debate.

• The move has raised eyebrows in Napa Valley, where Pacaso's business model has previously faced opposition, and it's unclear how this new strategy will impact the community and local housing dynamics.

How was today's shake?

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